Industry Sector: Consumer

Capital’s consumer communications division deals with products, services and projects that need to communicate with a wide audience. Our clients include fast moving consumer goods, community relations programs, events, sport, sponsors and government departments or agencies.

The consumer division regularly manages multifaceted campaigns and co-ordinates many disciplines for integrated communication. Activities we undertake on behalf of clients include:

• Product launch/Relaunch
• Developing creative ideas for promotions to be conducted with media, on-pack, via Internet etc.
• Media relations – from national television to small local newspapers
• Identifying, negotiating and servicing sponsorships/media partnerships.
• Issues management plans
• Product recall
• Managing the communications side of crises
• Developing and operating media centres/hotline services
• Writing copy and managing the creative development of brochures, reports, programs and newsletters.