Case Studies: Consumer
- Asian Games
– Asian Games Organising Committee (DAGOC) (pdf) - Manchester 2002 Commonwealth Games (pdf)
– Games communications
– The Queen's Jubilee Baton Relay (pdf)
– Opening and Closing Ceremonies
– The Spirit of Friendship Festival (pdf) - Jack Morton Worldwide
– Athens 2004 Olympic Games (pdf) - Salt Lake City 2002 Winter Olympic Games (pdf)
- Cadbury Commonwealth Games Leverage (pdf)
- NSW Centenary of Federation Committee (pdf)
- Sydney 2000 Olympic Torch Relay (pdf)
- Diet Coke Guy Search (pdf)