Industry Sector: IT & Telecommunications

The Capital Group undertakes a range of public relations activities for clients in the fast-moving technology and ‘telco’ industries. We understand the dynamic nature of the IT industry and keep up to date with industry issues and trends so as to identify opportunities for clients in their respective fields.

Our team has a strong understanding of media publications in all key sectors and maintain contacts with relevant journalists.

Our communication strategies help clients:

  • Develop market positioning and increase brand awareness
  • Gain an understanding of the media relevant to their company, products and services
  • Minimise the impact of issues that arise
  • Evaluate communication activities
Our work in this area spans consumer, technology and trade markets including:
  • Business to Business
  • Business to Consumer
  • Business to Government