Industry Sector: Consumer

Capital’s consumer communications division deals with products, services and projects that need to communicate with a wide audience. Our clients include fast moving consumer goods, community relations programs, events, sport, sponsors and government departments or agencies.

The consumer division regularly manages multifaceted campaigns and co-ordinates many disciplines for integrated communication. Activities we undertake on behalf of clients include:

  • Product launch/Relaunch
  • Developing creative ideas for promotions to be conducted with media, on-pack, via Internet etc.
  • Media relations – from national television to small local newspapers
  • Identifying, negotiating and servicing sponsorships/media partnerships.
  • Issues management plans
  • Product recall
  • Managing the communications side of crises
  • Developing and operating media centres/hotline services
  • Writing copy and managing the creative development of brochures, reports, programs and newsletters.